Taxi Industry Board of Advisors
Date: October through December 1998
Survey Conducted by: TIBA, and other concerned taxi drivers.
Summary presented to or will be presented to: Members of the Nashville Convention and Visitors Bureau, the Taxicab and Wrecker Licensing Board staff Director, select members of the Metropolitan Council, members of the Taxicab and Wrecker Licensing Board, and any other interested person or entity interested in these results.
This data was collected by Taxi Industry Board of Advisors board members and other concerned taxi drivers. The results are taken from 600 surveys given to and completed by the riding public. TIBA believes this information to be an accurate reflection of the taxi riding publics view of Nashville's Taxicab Industry as compared to other cities.
In addition, this survey gave the customer an opportunity to voice their concerns and needs about the "Taxicab Industry" as a whole, and what they consider to be important to them.
The results of this survey are really nothing new to those of us who drive taxi's. What needs to happen now, is for the regulators to look at, and recognize what our customers are saying.
As you will notice in the survey, these customers represented a "world wide" view and were frequent riders. Therefore, TIBA believes the results of this survey speak for the majority of everyone's customers. As we collected these surveys, it became clear just what the customer wanted. Not what the "regulators or whoever" thought (and sometimes correctly) they wanted.
For the Taxicab Industry to become healthy and perform quality service, then it must be an "economically" viable industry for the DRIVER. Many things contribute to this, and the cost of operating a business (and we are if they say we are independent contractors) is being added to needlessly by over regulations in some key areas.
The cost of replacing cars, increases in insurance rates (up 50 to 70% in the last 10 years), increases in maintenance cost, as well as an increase in the cost of living at 38% in the last 10 years, will, without more flexibility in the rules, continue to drive our industry into poverty. Not for the company owners, (they will always find someone to drive, but at what cost to service) but for the drivers.
Survey Data as supplied by TIBA
The following data was collected by TIBA board members and other concerned taxi drivers. This data is taken from 600 surveys given to and completed by the riding public. We believe this data to be an accurate reflection of the taxicab riding public's view of Nashville's taxicab industry as compared to other cities. It also reflects their concerns for what is important to them in regards to the taxicab industry as a whole. As it is a goal of TIBA, the Nashville Chamber of Commerce, the Nashville Convention and Visitors Bureau, the Taxicab and Wrecker Licensing Board, the Mayor, and indeed the city of Nashville to facilitate the wishes of the cab riding public, we believe the opinions as expressed in the surveys are relevant and very important. Total number of surveys presented: 600 Nashville area respondents: 140 Out of state respondents: 416 48 States & D.C. Foreign country respondents: 36 12 Countries A. Are you visiting Nashville for the first time? YES 38.0% NO 61.7% (a). If no, how many times a year do you visit Nashville? 2175 Ave. 7.63 B. Are you visiting Nashville for business 85.7% or pleasure 15.2% (some said both) 3. Approximately, the total number of times a year you utilize taxicab services. 25294 Ave 42.2 4. If applicable, how would you compare Nashville's Taxi Industry to others you have utilized? Superior to__34.7% About the same__60.9% Inferior to__4.4% (562 Responses) 5. Explain: See below 6. What do you look for in a taxi? See below (596 Responses) 7. Did you notice what kind of vehicle you entered? YES__51.2% NO__48.8% 8. Did you notice what year model this vehicle is? YES__16.8% NO__83.2% 9. What is important to you when you choose to take a taxi versus other means of for hire transportation? See below 10. In what areas can we, Nashville's Taxi Industry, improve to make your experience riding in our taxis more pleasurable? See below Question 5: (If Superior or Inferior) Explain: (255 Responses) (29 Responses) Superior To Inferior To Friendlier Drivers 115 (45.1%) 2 ( 6.9%) Knowledgeable Drivers 52 (20.4%) 4 (13.8%) Cleaner Cabs 42 (16.5%) 5 (17.2%) Accessibility 25 ( 9.8%) 10 (34.5%) English Speaking 21 ( 8.2%) 2 ( 6.9%) Other (credit cards, dispatch, etc.) 6 (20.7%) Question 6: What do you look for in a Taxi? (1186 Responses) Clean Car/Driver 26.5% Friendly Driver 18.3% Quick Service (convenience and availability) 12.8% Knowledgeable Driver 11.0% Safety 9.7% Comfort (a/c, heat, seat belts, smooth ride, new car, and smell) 7.4% English Speaking Drivers 2.1% Other (credit cards, etc.) 12.2% Loose change 0.1% Question 9. What is important to you when you choose to take a taxi versus other means of for hire transportation? (904 Responses) Promptness and Availability 28.2% Convenience 20.0% Courteous and Knowledgeable Driver 11.8% Reasonable rates and Cost 10.3% Safety (Comfort, privacy, seat belts) 9.3% Direct Transportation 7.4% Clean Car 6.7% Other (credit cards, etc.) 6.3% Question 10. In what areas can we, Nashville's Taxi Industry, improve to make your experience riding in our taxis more pleasurable? (166 Responses) Improve Driver Knowledge of area and attractions 15.1% Have Cleaner Cabs 13.9% Improve English speaking ability of drivers 10.2% Have newer and better-maintained cars 10.2% Have no smoking cabs 9.0% Improve availability and promptness of cabs 8.4% Make Rates more reasonable or go to zone rates 6.6% Post Rates, driver I.D. and complaint phone number 5.4% Other 21.1% Free food and television 0.1%
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