Click on the picture to see a larger version.

Another cooperative advertisement sponsored by General Tire, who ran a series of these ads featuring trucking firms and other fleet operators. Pat's Taxi and its shamrock logo started business in 1935 but disappeared by 1941.

Source:

Winnipeg Free Press, April 15, 1935, p. 2.

Winnipeg Cab History / 67

The Winnipeg Taxi War (7)

In February, 1933, city council passed a fourth bylaw based on the meeting's concensus but with the same results that met previous bylaws. Once again, cab operators ignored the minimum fare.

The minimum wage provision was also ignored. Most cab companies began putting their drivers on straight commission. Two companies paid the minimum wage only for time spent on trips. Drivers waited for calls on their own time.

The city tried to put teeth in the bylaw by stepping up enforcement but this resulted in another humiliating retreat. Dozens of cab drivers were arrested and lost their licenses, creating a public relations nightmare.

By June, 1933 city council lost its nerve. It passed a bylaw amendment that allowed council to reinstate licenses on payment of a one dollar fee. The effect of this amendment was to render the original bylaw impotent.